The short version: Cancel any time and keep access until the end of your current billing period. We don't pro-rate refunds for partial periods on ongoing cancellations. If a brief fails on our side, the credit is automatically returned to your account, so you don't pay for briefs you didn't get. Unused overage packs are refundable for 14 days. Overage credits don't roll over between billing cycles. First-time paid subscriptions (monthly or annual) have a 14-day satisfaction window: within 14 days of your first paid charge, you can request a pro-rated refund and only pay for the briefs you actually used. For everything else, email [email protected] and we'll work with you.
1. Subscription refunds (monthly plans)
When you cancel a monthly subscription, the cancellation takes effect at the end of your current billing period. You keep full paid-plan access until that date, after which your account drops to the Free plan. Your past briefs remain accessible on the Free plan; you simply can't generate new ones beyond the Free quota.
We do not pro-rate refunds for partial periods. If you cancel three days into a 30-day billing cycle, you still have 27 days of paid access remaining; we will not refund the unused 27 days. We price the Service on the assumption that you use it for the full cycle you paid for.
You can cancel from the Billing page at any time. There is no support ticket to file and no retention call to take.
2. Subscription refunds (annual plans)
Annual subscriptions follow the same general principle as monthly: you keep access until the end of the annual period and we do not pro-rate refunds for unused months. You can cancel from the Billing page at any time; cancellation takes effect at the end of the annual period.
3. 14-day satisfaction window (first-time paid subscribers)
The first time you upgrade from the Free plan to any paid plan (monthly or annual), you have 14 days to request a pro-rated refund, and you only pay for the briefs you actually generated against the paid allowance. If the Service isn't for you, we don't want you stuck with a year you won't use.
How the refund is calculated:
refund = charge × (1 − briefs_used ÷ total_paid_briefs)
Worked examples:
- Starter monthly ($29, 20 briefs/month), used 5 briefs. Refund = $29 × (1 − 5/20) = $21.75.
- Pro monthly ($79, 100 briefs/month), used 0 briefs. Refund = $79 × (1 − 0/100) = $79.00 (full).
- Pro annual ($756, 1,200 briefs over 12 months), used 10 briefs. Refund = $756 × (1 − 10/1,200) = $749.70.
- Starter monthly ($29), used all 20 briefs. Refund = $29 × (1 − 20/20) = $0. You got the full value of the period; no refund.
To use the window:
- Email [email protected] within 14 days of the original paid-plan charge.
- We will calculate the pro-rated refund from your account's credit ledger and refund the amount to the original payment method within 5 business days. We will also cancel the subscription so it does not renew. You will retain access to the Free plan.
- Briefs generated against the Free allowance before you upgraded do not count toward
briefs_used. Only briefs charged against the paid allowance count. - Failed briefs that auto-refunded under Section 5 do not count as "used."
- Overage-pack briefs are separate: they are not included in
total_paid_briefs, and using them does not increasebriefs_used. Overage packs follow their own 14-day rule in Section 6.
The window is one-time and per-account. It is not available on renewals, on subsequent plan changes after the first upgrade, or on re-subscriptions after a cancellation. After 14 days, the standard cancellation policy (Sections 1 and 2) applies.
If you are a consumer in the European Economic Area or the United Kingdom and you believe your local consumer-protection laws give you a refund right that this Policy does not address, contact us at [email protected] and we will work with you in good faith to honour the applicable statutory right.
4. Cancellation effective dates
- Monthly plan, cancelled mid-cycle. Access continues until the next renewal date shown in your Billing page. After that date, your account drops to Free.
- Annual plan, cancelled mid-year. Access continues until the annual renewal date. No pro-rate refund on regular cancellation (the 14-day satisfaction window in Section 3 is the only refund route on a first-time annual signup).
- Cancellation reverses on its own if you re-subscribe before the period ends. Cancelling does not delete your account or your past briefs.
5. Service-failure credits (auto-refund)
If a brief fails to generate because of a problem on our side (for example, an upstream API timeout, a service hiccup, a job that crashed), the credit you spent is automatically refunded to your account. You do not need to ask, and you do not need to email us. Your credit balance on the Billing page will reflect the refund within a few minutes, and the failed brief will show a Retry button so you can try again without paying twice for the same keyword.
This auto-refund applies regardless of which side the underlying problem is on: ours, our SERP data provider's, our AI inference provider's, or anywhere else in our pipeline. If it failed and you don't have a complete brief, you don't pay for it.
The auto-refund returns a usage credit, not money. The credit is interchangeable with the rest of your billing-cycle allowance and behaves identically. You do not get a dollar refund for an individual failed brief; you get the credit back to use on another brief.
6. Overage pack refunds
Overage packs ($9 for 10 briefs) follow a use-it-or-refund-it model:
- Unused overage packs are refundable within 14 days of purchase, provided zero briefs from the pack have been consumed. Email [email protected] with the date of purchase and we will refund the full $9 to the original payment method within 5 business days.
- Once any brief from the pack has been consumed, the pack is non-refundable. We do not pro-rate a partially used pack. (Failed briefs that auto-refund to your credit balance under Section 5 do not count as "consumed" for this purpose.)
- After 14 days, overage packs are non-refundable regardless of whether they have been used. This window matches the typical chargeback window in which we can practically reverse the original charge.
Overage credits do not roll over between billing cycles. An overage pack purchased during a given billing cycle is available for the remainder of that cycle only. Unused overage briefs are lost at the start of the next billing cycle and are not refundable on that basis. The 14-day window above is the only refund route for unused packs. We surface this on the billing page at the point of purchase ("Each pack adds 10 briefs to your current month. Unused overage briefs do not roll over").
7. Chargebacks and disputes
If you have a billing issue, please contact us before filing a chargeback with your card issuer. We respond to refund requests within 5 business days and we work in good faith to resolve disputes, including ones where strict policy would say no. A polite email is faster and friendlier for both sides than a chargeback.
Chargebacks filed without prior contact may result in:
- Immediate suspension of your account pending resolution.
- Reversal of any service-failure credits we previously issued for charges in dispute.
- Permanent account closure if we determine the chargeback was filed in bad faith (for example, after the briefs were generated, delivered, downloaded, or used).
If a chargeback is upheld in your favour by the card issuer, we will close your account and the matter is resolved through the card issuer's process. If a chargeback is upheld in our favour, we reserve the right to add any chargeback fees Stripe charged us to your account balance before reinstating service.
8. Limits and exclusions
We do not offer refunds in the following situations:
- Violations of the Terms of Service. If your account was suspended or terminated for a violation of our Terms of Service (spam content farms, abuse, fraud, infringement, circumvention of usage limits), we do not refund the unused portion of the period.
- Fraud or chargeback abuse. Accounts closed for fraud or for filing bad-faith chargebacks (see Section 7) are not eligible for refund.
- Charges older than 12 months. Refund requests for charges made more than 12 months before the request are outside our refund window. (You can still cancel future renewals at any time.)
- Partial use of monthly allowances. Unused briefs in a billing cycle's allowance do not roll over and are not separately refundable. The price of the plan covers the allowance, used or not.
- Refunds requested because of changes to free third-party services you used the briefs with (for example, a Google algorithm update). The brief itself was delivered; we cannot refund work product because the surrounding ecosystem changed.
- Refunds for performance outcomes. We do not refund based on the SEO performance of content you created from a brief. As we say in the Terms of Service, we cannot guarantee rankings, and the refund policy is not a backdoor performance guarantee.
9. Mandatory consumer-protection rights
If you are a consumer (an individual using the Service primarily for personal, family, or household purposes), your local consumer-protection law may give you rights that this Refund Policy cannot reduce. For example, if you are an EU/EEA consumer, you may have a 14-day "right of withdrawal" on digital services unless that right is properly waived at checkout under the EU Consumer Rights Directive. We honour applicable consumer-protection rights to the extent they are mandatory in your jurisdiction. Nothing in this Refund Policy is intended to override them.
If you are using the Service for business purposes, the terms above apply in full as the agreed commercial deal.
10. How to request a refund
For anything not covered by automatic service-failure credits (Section 5), email [email protected] from the email address on your account. Include:
- The account email address.
- The charge or charges in question (date and amount, or the Stripe receipt number).
- What you are asking for and why, in plain language.
We respond within 5 business days. Where a refund is approved, it is returned to the original payment method through Stripe and typically lands within 5–10 business days, depending on your card issuer's processing time. Where we cannot approve the refund as requested, we will tell you why and offer the best alternative we reasonably can.
11. Changes to this policy
We may update this Refund Policy from time to time. Charges you made before a change took effect are governed by the policy in force at the time of the charge, and we will not retroactively reduce refund rights you already had on something you already bought. For charges made after a change, the new policy applies.
For material changes, we will give you at least 30 days' notice by email and update the "Effective" date at the top of this page.
12. Contact
Refund requests, billing questions, anything else: [email protected].