Building a Content Brief Tool in Public
What we learned shipping the first version of Ranklet: what held, what broke, and what we'd do differently if we started today.
Ranklet team
8 min read
Ranklet Blog
Notes on SEO, content briefs, and what's working today.
Content Briefs vs Content Outlines: What's the Difference
A brief and an outline aren't the same document. Here's exactly what each one does, why you need both, and what belongs in which.
Ranklet team
8 min read
Why Most Comprehensive Guides Don't Rank Anymore
The 10,000-word comprehensive guide playbook stopped working. Here's what changed in the SERPs and what actually gets pages ranked now.
Ranklet team
8 min read
AI Content Briefs: Where They Help, Where They Don't
AI briefs are only as good as the data behind them. Here's an honest breakdown of where AI-generated content briefs help and where they fall short.
Ranklet team
8 min read
Signs Your Content Workflow Is Leaking Traffic
If your content ranks briefly then drops, or never ranks at all, the brief stage is the most likely culprit. Here are the patterns to look for.
Ranklet team
8 min read
What to Look for in a Content Brief Tool
Before you pay for a content brief tool, know what actually matters: live SERP data, structural consistency, and whether the output your writers will use.
Ranklet team
8 min read
People Also Ask: The Underused Signal in Your SERPs
People Also Ask questions tell you exactly what Google thinks your reader wants answered next. Here's how to turn that signal into brief structure.
Ranklet team
8 min read
Search Intent: The Part Most Briefs Get Wrong
Most briefs label intent and move on. Here's why that's backwards, and how matching intent at the section level is what actually moves rankings.
Ranklet team
8 min read
What Is SERP Analysis (And Why It Shapes Every Brief)
SERP analysis tells you what Google thinks ranks for your keyword. Here's what it covers, why most briefs skip it, and how to do it without a pricey suite.
Ranklet team
11 min read
How to Write an SEO Content Brief in 2026
A complete guide to writing SEO content briefs that actually help writers rank, from search intent to E-E-A-T signals and everything between.
Ranklet team
11 min read